@matchu yeah i can dig, i think what i really see happening here is masto going in the red hat/wordpress direction, the sort of safe version that appeals to, eg, news orgs or brands, that gets whitelabeled by folks like aws or whatever (assuming bluesky doesn’t Capture that market). it makes me think about what happens if masto takes the vercel/canonical approach and what that ‘means’ long term. i guess i see such a robust community that i’m not concerned what masto does unless they, eg toxically cause og embeds to stop being supported or something that makes it less shareable.